P3 Gauges

Simply put, P3 builds custom-integrated gauges that are tailored to blend into the interior of your vehicle. Rather than build a “one size fits all” gauge, we take a model-specific design approach that results in an OEM look and feel. P3 might be a small company, but they have a big vision– to change the face of automotive aftermarket gauges, one vehicle at a time, by offering an option that doesn’t look, well… aftermarket.

The company was started and the first product was invented, originally called the “Stealth Digital Vent Gauge,” by Rick Schilg in 2007 when he couldn’t find a decent looking digital gauge for his BMW. He used some of his design and fabrication experience to custom build a unique boost gauge for his twin-turbo 2007 BMW 3 series. A few design revisions later, he finally showed it off on internet forums, and by request of fellow enthusiasts he began hand building and selling boost gauges out of the basement of his home. After about a year of boot-strapping the company from nothing, he was able to quit his day job and work full time building and selling boost gauges. Rick currently owns and operates the company, and as Director of Development, carries out all circuit design, embedded programming, and technical aspects of product design and manufacturing, which is still done in-house, for a true “Made in the USA” product.

Building and growing a business comes with plenty of learning experiences. Anyone who has started a business (and kept it successful and growing for 10+ years) will tell you that you need to stick to what you are good at– find your niche, and don’t get distracted. P3 Cars have navigated the world of automotive aftermarket shows, crazy car builds, magazines, a bunch of project cars, retail ventures, etc. P3 used those experiences to learn where their focus needed to be, pruning off some branches that weren’t on track with the original vision, and to find success down the most efficient roads.

More recently “P3 Cars” pushed to return to it’s roots as a design and manufacturing company, and rebranded to “P3 Gauges.” They brought on Jake Thomas as Director of Operations to spearhead their domestic vehicle lines and build relationships in the muscle car world, and Matt Thomas to be in charge of production and shipping. All the team at P3 share the same passions. They are builders, they are makers, and they have the honour of making and using a product that they love, just as much as their customers! P3 had found the efficient roads to get back to the original vision of changing the face of aftermarket gauges, one car at a time. P3 began to build a strong network for distribution, and partner with well known brands and businesses to extend their reach.

The company has now grown to have international franchises, a network of well over 300 dealers and distributors, as well as private label manufacturing contracts for major automotive aftermarket leaders. Even with the explosive growth, P3 has always and will always design, develop and manufacture it’s products in-house, while continually expanding their line-up to meet the demands of the growing performance industry… foreign and domestic.

P3 love what they do, and they look forward to making the best custom gauges for the best cars, for decades to come!